Is the “new” Breitling for you?

Breitling’s new look, do you love it, hate it, or are you indifferent to it? I have long been a fan and supporter of Breitling watches. My first proper timepiece was a Breilting and nothing can replace your first love. My admiration for the brand was earned through rigorous scientific tests like wearing the watch as a kid who knew it all through high school and college. Challenging the water resistance rating of the watch with a long night drowning at the local watering hole was probably the kindest love I ever showed the watch. Now that my watch life has matured, I still have nothing but love for the brand and the new look. I will be the first to admit that it takes a while to warm up to. The pictured watch is from the Colt family. The most obvious design change is the absence of rider tabs. For all their infamous glory, I think it is a shame they chose to leave them in the storeroom moving forward it seems. Rider tabs have been one of the most functional and recognizable features on a Breitling watch. They ensured grip no matter the conditions. My only other gripe against the new design is the appearance of space between the bracelet end link and case. I have yet to handle one (Colt) in person, so my observation is through pictures only. The appearance looks as if the bracelet was an after thought and almost cheapens the watch in some manner. The new Breitling designs across all lines still retain familiar characteristics. Protected push pieces, crown guards, dial details, and some of the best bracelets in the business at any price point. Breitling has taken a bit larger and more modern in your face approach to the newer styles. You might consider the Breitlings of today to have more of a “bling” factor than the brushed Superocean Professionals of the past. Their motto is “instruments for professionals” and no matter if you do or don’t like the designs, almost all models are purpose built tool watches. Their Colt line is seen as the rough and tumble bunch of the group and brushed finishes are still available, so if you are a fan of low key, stick to the Colt range. Of course classic Navitimers are still the bread and butter of the company, but are now being produced with in-house manufacturer chronograph movements created by Breitling alone. In the end, the design approach is new for the sake of change. Function has not been fooled with. Make no mistake, these are serious watches for land, sea, and of course use in the air. Design for the sake of change is not all bad, it is meant to stimulate continued interest and development of the company. Breitling has made it clear that by introducing fresh designs they are continually able to attract new and diverse clientele. Never will Breitling lose their association with pilots and the air, but by moving toward being a completely in-house manufacturer and having new designs, the “new” Breitling might just be for your. I know that at least one will always be in my stable.

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